@article{ref1,
title="Advertising and health education",
journal="Gaceta Sanitaria",
year="1990",
author="Lopez Gonzalez, M. L. and Cueto Espinar, A. and Martinez Cuervo, F. and Redondo Cornejo, M. L. and Suarez Gonzalez, J. R. and Secall Mellen, L.",
volume="4",
number="21",
pages="233-238",
abstract="Health education and advertising have a common aim: to modify human behaviour. Health education tries to induce healthy behaviours. In some occasions Publicity proposes risky behaviours. Ads appearing during a two-month period in magazines of the largest circulation in Spain are analyzed here. A total of 1,726 ads which could have a negative influence on health either because of the product or service offered or for the use of health as a persuasive argument in their text, are considered. The magazines Hola and Lecturas had the highest ratio ads/magazine. Spirits, food and drugs were the most frequently advertised products. And more than 50% of the ads used health and welfare as argument for better selling. Health educators should know and teach the critical analysis of publicity, and use advertisements as a teaching tool to enable people to see through misleading advertising.<p /><p>Language: es</p>",
language="es",
issn="0213-9111",
doi="",
url="http://dx.doi.org/"
}