@article{ref1,
title="Effects of a national information campaign on compliance with age restrictions for alcohol sales",
journal="Journal of Adolescent Health",
year="2011",
author="Gosselt, Jordy F. and van Hoof, Joris J. and Baas, Niels and de Jong, Menno D. T.",
volume="49",
number="1",
pages="97-98",
abstract="PURPOSE: To investigate the effect of a national information campaign, introduced by the Dutch Food Retail Organization, named &quot;Under 20? Show Your ID!,&quot; on compliance with age restrictions on alcohol sales. The compliance level after the campaign was compared with a baseline compliance, that we calculated based on 458 preintervention compliance measurements. METHODS: Data were collected using the method of mystery shopping. Three teams, each consisting of two 15-year-old mystery shoppers, conducted 105 alcohol purchase attempts in supermarkets in three regions in the Netherlands. RESULTS: A compliance rate of 24.8% was found, which is a significant improvement compared with Dutch basement compliance rate from the past (14.9%), but is nominally still very low. CONCLUSIONS: This mass media intervention campaign failed to increase compliance to an acceptable level. Also the specific goal of the campaign (ask everybody under <20 years old for identification [ID]) failed because fewer than half of the 15-year-old mystery shoppers in the study were asked to show their ID when purchasing alcoholic beverages.<p /> <p>Language: en</p>",
language="en",
issn="1054-139X",
doi="10.1016/j.jadohealth.2010.11.248",
url="http://dx.doi.org/10.1016/j.jadohealth.2010.11.248"
}