@article{ref1,
title="Direct-mail techniques and the prevention of alcohol-related problems among college students",
journal="Journal of studies on alcohol",
year="1983",
author="McCarty, D. and Poore, M. and Mills, K. C. and Morrison, S.",
volume="44",
number="1",
pages="162-170",
abstract="A university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93% read the letter and that knowledge was increased but that behavior was not changed.<p /><p>Language: en</p>",
language="en",
issn="0096-882X",
doi="",
url="http://dx.doi.org/"
}