@article{ref1,
title="Who perished on the Titanic? The importance of social norms",
journal="Rationality and society",
year="2011",
author="Frey, Bruno S. and Savage, David A. and Torgler, Benno",
volume="23",
number="1",
pages="35-49",
abstract="This paper seeks to empirically identify what factors make it more or less likely for people to survive in a life-threatening situation. Three factors relate to individual attributes of the persons onboard: physical strength, economic resources, and nationality. Two relate to social aspects: social support and social norms. The  Titanic disaster is a life-or-death situation. Otherwise-disregarded aspects of human nature become apparent in such a dangerous situation. The empirical analysis supports the notion that social norms are a key determinant in extreme situations of life or death.<p />",
language="",
issn="1043-4631",
doi="10.1177/1043463110396059",
url="http://dx.doi.org/10.1177/1043463110396059"
}