@article{ref1,
title="Psychophysiological reactivity to alcohol advertising in light and moderate social drinkers",
journal="Addictive behaviors",
year="1998",
author="Cassisi, J. E. and Delehant, M. and Tsoutsouris, J. S. and Levin, J.",
volume="23",
number="2",
pages="267-274",
abstract="Psychophysiological responses to alcohol and nonalcohol advertising slides were compared in light and moderate social drinkers. Each slide presentation was interspersed with a rest period. Before viewing the slides, participants completed a questionnaire to estimate their quantity and frequency of alcohol consumption. Participants were divided into two groups using a median split of alcohol consumption scores. Light social drinkers showed a significant decrease in heart rate response to both alcohol-related and nonalcohol advertisements. Moderate social drinkers showed a significant increase in skin conductance to both alcohol-related and nonalcohol advertisements. The findings of this study have implications for understanding both the influence of alcohol advertisements on behavior and the psychophysiological correlates of cue reactivity.<p /><p>Language: en</p>",
language="en",
issn="0306-4603",
doi="",
url="http://dx.doi.org/"
}