@article{ref1,
title="What's Wrong with Morality?",
journal="Emotion review",
year="2011",
author="Batson, C. Daniel",
volume="3",
number="3",
pages="230-236",
abstract="Why do moral people so often fail to act morally? Standard scientific answers point to poor moral judgment (based on deficient character development, reason, or intuition) or to situational pressure. I consider a third possibility: a relative lack of truly moral motivation and emotion. What has been taken for moral motivation is often instead a subtle form of egoism. Recent research provides considerable evidence for moral hypocrisy--motivation to appear moral while, if possible, avoid the cost of actually being moral--but very little evidence for moral integrity--motivation to actually be moral. The lack of truly moral motivation may, in turn, be linked to a lack of truly moral emotion, at least in response to violation of certain moral standards.<p />",
language="",
issn="1754-0739",
doi="10.1177/1754073911402380",
url="http://dx.doi.org/10.1177/1754073911402380"
}