@article{ref1,
title="Bike Film Festivals: Taking a Cultural Approach to Cycle Promotion in the UK",
journal="World transport policy and practice",
year="2006",
author="Horton, Dave and Salkeld, Andy",
volume="12",
number="3",
pages="37-44",
abstract="We all know the long list of reasons why cycling is worth promoting - health, fitness, obesity, peak oil, climate change, pollution, congestion, sustainability, quality-of-life, car dependency, social inclusion and justice. Such concepts have become part of the contemporary lexicon of cycling promotion.But how best to promote cycling? This paper has three aims. First, to question the dominance of an infrastructural approach to cycling promotion in the UK. Second, to advocate an alternative, more cultural approach. And third, to<p />",
language="",
issn="1352-7614",
doi="",
url="http://dx.doi.org/"
}