@article{ref1,
title="Perceptual load in central and peripheral regions and its effects on driving performance: advertizing billboards",
journal="Work",
year="2012",
author="Marciano, Hadas and Yeshurun, Yaffa",
volume="41",
number="",
pages="3181-3188",
abstract="A broadened version of the perceptual load model was utilized to explore systematically the influence of four variables on driver's behavior: a. levels of load on the road; b. levels of load at the sides of the road; c. event's initial location (on the road vs. at the sides of the road); and d. the presence and size of advertizing billboards. 18 participants participated in two experimental sessions in a driving simulator. One of the sessions contained advertizing billboards and the other session did not. The results indicated that billboards can have a considerable effect on various aspects of driving like the time required responding to a potentially dangerous event or simply the number of accidents occurring during driving, but importantly the effect of billboards on driving was modulated by the levels of perceptual load.<p /> <p>Language: en</p>",
language="en",
issn="1051-9815",
doi="10.3233/WOR-2012-0580-3181",
url="http://dx.doi.org/10.3233/WOR-2012-0580-3181"
}