@article{ref1,
title="Activating and Suppressing Hostile and Benevolent Racism: Evidence for Comparative Media Stereotyping",
journal="Media psychology",
year="2007",
author="Ramasubramanian, Srividya and Oliver, Mary   Beth",
volume="9",
number="3",
pages="623-646",
abstract="This research examines the role of media literacy training and counter-stereotypical news stories in prejudice reduction. Research participants read either stereotypical or counter-stereotypical news stories after exposure to a media literacy video or a control video. After this, they completed a paper-and-pencil questionnaire that included Likert-type scales and feeling-thermometer ratings about their feelings toward African Americans, Asian-Indians, and Caucasian-Americans. The findings reveal that hostile prejudice is more likely to be expressed toward African-Americans and benevolent prejudice is more likely to be expressed toward Asian-Indians. As predicted, counter-stereotypical news stories as compared to stereotypical news stories decrease prejudice toward Asian-Indians. Contrary to expectations, the media literacy video seems to prime prejudices rather than suppress them. Interestingly, news stories about Asian-Indians increase hostility toward African-Americans. These comparative stereotyping are explained using modern racist beliefs and model minority stereotypes.  This research examines the role of media literacy training and counter-stereotypical news stories in prejudice reduction. Research participants read either stereotypical or counter-stereotypical news stories after exposure to a media literacy video or a control video. After this, they completed a paper-and-pencil questionnaire that included Likert-type scales and feeling-thermometer ratings about their feelings toward African Americans, Asian-Indians, and Caucasian-Americans. The findings reveal that hostile prejudice is more likely to be expressed toward African-Americans and benevolent prejudice is more likely to be expressed toward Asian-Indians. As predicted, counter-stereotypical news stories as compared to stereotypical news stories decrease prejudice toward Asian-Indians. Contrary to expectations, the media literacy video seems to prime prejudices rather than suppress them. Interestingly, news stories about Asian-Indians increase hostility toward African-Americans. These comparative stereotyping are explained using modern racist beliefs and model minority stereotypes.<p />",
language="",
issn="1521-3269",
doi="10.1080/15213260701283244",
url="http://dx.doi.org/10.1080/15213260701283244"
}