@article{ref1,
title="Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health",
journal="Health promotion international",
year="2013",
author="Crutzen, Rik and Roosjen, Johanna L. and Poelman, Jos",
volume="28",
number="1",
pages="36-42",
abstract="The study aimed to demonstrate the potential of Google Analytics as a process evaluation method for Internet-delivered interventions, using a website about sexual health as an example. This study reports visitors' behavior until 21 months after the release of the website (March 2009-December 2010). In total, there were 850 895 visitors with an average total visiting time (i.e. dose) of 5:07 min. Google Analytics provided data to answer three key questions in terms of process evaluation of an Internet-delivered intervention: (i) How do visitors behave?; (ii) Where do visitors come from? and (iii) What content are visitors exposed to? This real-life example demonstrated the potential of Google Analytics as a method to be used in a process evaluation of Internet-delivered interventions. This is highly relevant given the current expansion of these interventions within the field of health promotion.<p /> <p>Language: en</p>",
language="en",
issn="0957-4824",
doi="10.1093/heapro/das008",
url="http://dx.doi.org/10.1093/heapro/das008"
}