@article{ref1,
title="Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics",
journal="Health promotion practice",
year="2012",
author="Neiger, Brad L. and Thackeray, Rosemary and Van Wagenen, Sarah A. and Hanson, Carl L. and West, Joshua H. and Barnes, Michael D. and Fagen, Michael C.",
volume="13",
number="2",
pages="159-164",
abstract="Despite the expanding use of social media, little has been published about its appropriate role in health promotion, and even less has been written about evaluation. The purpose of this article is threefold: (a) outline purposes for social media in health promotion, (b) identify potential key performance indicators associated with these purposes, and (c) propose evaluation metrics for social media related to the key performance indicators. Process evaluation is presented in this article as an overarching evaluation strategy for social media.<p /> <p>Language: en</p>",
language="en",
issn="1524-8399",
doi="10.1177/1524839911433467",
url="http://dx.doi.org/10.1177/1524839911433467"
}