@article{ref1,
title="Deal or no deal: Can incentives encourage widespread adoption of intelligent speed adaptation devices?",
journal="Accident analysis and prevention",
year="2012",
author="Chorlton, Kathryn and Hess, Stephane and Jamson, Samantha L. and Wardman, Mark",
volume="48",
number="",
pages="73-82",
abstract="Given the burden of injury, economic, environmental and social consequences associated with speeding, reducing road traffic speed remains a major priority. Intelligent speed adaptation (ISA) is a promising but controversial new in-vehicle system that provides drivers with support on the speed-control task. In order to model potential system uptake, this paper explores drivers' preferences for two different types of ISA given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach. As would be expected with such a contentious issue, the analysis revealed the presence of significant variations in sensitivities and preferences in the sample. While a non-negligible part of the sample population has such strong opposition to ISA that no reasonable discounts or incentives would lead to them buying or accepting such a system, there is also a large part of the population that, if given the right incentives, would be willing or even keen to equip their vehicle with an ISA device.<p /> <p>Language: en</p>",
language="en",
issn="0001-4575",
doi="10.1016/j.aap.2011.02.019",
url="http://dx.doi.org/10.1016/j.aap.2011.02.019"
}