@article{ref1,
title="Sex-role orientation and achievement context as determinants of the motive to avoid success",
journal="Sex roles",
year="1975",
author="O'Leary, Virginia and Hammack, Barbara",
volume="1",
number="3",
pages="225-234",
abstract="Seventy-two female high school students with cumulative GPAs of 3.0 or above were administered the Wellesley Role Orientation Scale and four verbal cues used to measure success-avoidant imagery in response to feminine competitive achievement in a variety of contexts. Results indicated that the arousal of success-avoidant imagery was partially a function of the role orientation (traditional vs. nontraditional) of the students and the context within which the success was presented. As hypothesized, nontraditionally oriented students generated fewer success-avoidant responses across cues than either moderate or traditionally oriented students. However, differences in the proportion of imagery across cues was carried by the differential responses of the nontraditional students, suggesting that the inhibition of achievement behavior among women may be differentially moderated as a function of the salience of the achievement context and their definitions of sex-role-appropriate success.<p />",
language="en",
issn="0360-0025",
doi="10.1007/BF00287371",
url="http://dx.doi.org/10.1007/BF00287371"
}