@article{ref1,
title="Normative influences and alcohol consumption: the role of drinking refusal self-efficacy",
journal="Health communication",
year="2013",
author="Jang, Su Ahn and Rimal, Rajiv N. and Cho, Namauk",
volume="28",
number="5",
pages="443-451",
abstract="This article extends the theory of normative social behavior by conceptualizing drinking refusal self-efficacy as an important moderator in the relationship between descriptive norms and drinking intentions and behavior. A study was conducted among Korean high school students (N = 538) to assess their normative perceptions, drinking refusal self-efficacy, and drinking intentions. We found a significant association between self-efficacy and drinking intentions and behavior, as well as an interaction effect between self-efficacy and descriptive norms on drinking intentions and behavior. Having stronger efficacy appears to mitigate the harmful effects of descriptive norms on drinking intentions and behavior. Implications for school-based interventions are also discussed.<p /> <p>Language: en</p>",
language="en",
issn="1041-0236",
doi="10.1080/10410236.2012.691455",
url="http://dx.doi.org/10.1080/10410236.2012.691455"
}