@article{ref1,
title="Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news",
journal="Applied cognitive psychology",
year="2011",
author="Choi, Yun Jung",
volume="25",
number="4",
pages="567-575",
abstract="This study examines the relationship between the central/peripheral processing of the Elaboration Likelihood Model (ELM) and the online/memory-based processing of impression formation by analyzing the order and proportion effect of scene valence in broadcast news. A 2 (position of positive scenes: beginning and ending) × 3 (proportion of positive scenes: high, medium & low) between design (N = 158) experiment with political campaign broadcast news stories found evidence of central memory-based processing, which is inconsistent with the common belief that central and online processing always concur. Four typologies of information processing are proposed based on the study's findings: central online processing, peripheral online processing, central memory-based processing and peripheral memory-based processing. Copyright © 2010 John Wiley & Sons, Ltd.<p /><p>Language: en</p>",
language="en",
issn="0888-4080",
doi="10.1002/acp.1721",
url="http://dx.doi.org/10.1002/acp.1721"
}