@article{ref1,
title="Roots, shoots, and fruits of persuasion in military affairs",
journal="Analyses of social issues and public policy",
year="2011",
author="Cialdini, Robert B.",
volume="11",
number="1",
pages="27-30",
abstract="Because of the relatively recent application of scientific methods to the study of persuasion effects--and the consequent replicability of those effects--the relationship between governments and students of persuasion has changed radically. As is clear from Sara King's (2010) article, the U.S. government seeks a beneficial relationship. Not so clear is the proper role of the persuasion scientist in that relationship. I advocate one such role, that of audience-empowering educator. Therein, the goal is not to use persuasion to strengthen the desired message artificially but to convince desired audiences to be open to processing the message fully.<p /><p>Language: en</p>",
language="en",
issn="1529-7489",
doi="10.1111/j.1530-2415.2010.01227.x",
url="http://dx.doi.org/10.1111/j.1530-2415.2010.01227.x"
}