@article{ref1,
title="Marketing Fire Safety",
journal="Fire technology",
year="1999",
author="Watts, John M.",
volume="35",
number="4",
pages="289-290",
abstract="<p>[Abstract unavailable]</p>",
language="",
issn="0015-2684",
doi="10.1023/A:1015492629087",
url="http://dx.doi.org/10.1023/A:1015492629087"
}