@article{ref1,
title="A systematic review of how anti-speeding advertisements are evaluated",
journal="Journal of the Australasian College of Road Safety",
year="2011",
author="Plant, B. R. C. and Reza, F. and Irwin, J. D.",
volume="22",
number="4",
pages="18-33",
abstract="systematic review of the methodologies used to empirically evaluate anti-speeding advertisements was conducted, and the advantages and limitations of these methods consolidated. Of the 28 studies that met the inclusion criteria, approximately equal proportions employed experimental (57%) and observational (43%] evaluation approaches. While the majority of observational evaluations of anti-speeding advertisements (N = 8, 29% of total evaluations) examined changes to direct measures of speeding (e.g., crash statistics, speeding infringements or on-road driving speeds), the majority of experimental evaluations (N = 12, 43% of total evaluations) relied on indirect measures of speeding behavior (e.g., self- reported anti-speeding attitudes, intentions, and behavior). The current review presents the strengths and limitations of previous evaluation approaches, with a particular focus on study design, outcome measures, and advertisement manipulations.Keywords: Anti-speeding, Campaign, Design, Evaluation, Review, Road safety, Road safety advertising, Speeding<p /><p>Language: en</p>",
language="en",
issn="1832-9497",
doi="",
url="http://dx.doi.org/"
}