@article{ref1,
title="Emphasis terms for warning directives on compliance intent",
journal="Proceedings of the Human Factors and Ergonomic Society annual meeting",
year="2007",
author="Kim, Soyun and Cowley, Jennifer A. and Wogalter, Michael S.",
volume="51",
number="9",
pages="569-573",
abstract="Instructions on how to avoid hazards are an important aspect of warnings. Because message brevity is beneficial for effectiveness, the wording ought to be useful in motivating compliance. Participants (N=132) evaluated 37 single and two-word emphasis phrases (e.g., &quot;critical&quot; or &quot;absolutely crucial&quot;) that could be added to a directive (or instructions) statement to indicate the degree of compliance necessity. Manipulated were one or two-word (phrase) emphasis terms (e.g., &quot;critical,&quot; &quot;must,&quot; and &quot;absolutely critical&quot;). Participants rated the compliance intent for each of these. Results showed a wide range of ratings across word/phrase conditions (from &quot;extremely critical&quot; and &quot;urgent&quot; as the highest to &quot;optional&quot; as the lowest). Linear (additive) and non linear effects were yielded by the pattern of means for word/phrase combinations. &quot;Federal Law&quot; was one of the highest rated items confirming similar previous findings. Implications are discussed including the potential for matching terms with hazard levels.<p /><p>Language: en</p>",
language="en",
issn="2169-5067",
doi="10.1177/154193120705100904",
url="http://dx.doi.org/10.1177/154193120705100904"
}