@article{ref1,
title="Evaluating personal travel planning: If it is prohibitively expensive to get a robust answer then what should we do?",
journal="Transport policy",
year="2009",
author="Cohen, Tom",
volume="16",
number="6",
pages="344-347",
abstract="A recurring problem relating to the robust measurement of the impacts of personal travel planning (PTP) is identified, in terms of unrealistic expectations on the part of sponsors and, more generally, a limited understanding of the complexity of statistical inference. A number of pragmatic responses is proposed: practitioners and academics should attempt to spread a better understanding of this complexity; this &quot;community&quot; should also engage those who commission PTP in a debate about the need for monitoring and its purpose; the community should openly accept that PTP is not yet a mature intervention; efforts should be made to convince those who commission PTP to appreciate the value of research conducted to understand PTP's impact as opposed to simply measuring it; and the PTP community should participate more actively in the drive to improve methods used to gauge behavioural change in travel resulting from the intervention.<p />",
language="en",
issn="0967-070X",
doi="10.1016/j.tranpol.2009.10.005",
url="http://dx.doi.org/10.1016/j.tranpol.2009.10.005"
}