@article{ref1,
title="Behaviour theory and soft transport policy measures",
journal="Transport policy",
year="2011",
author="Bamberg, Sebastian and Fujii, Satoshi and Friman, Margareta and Gärling, Tommy",
volume="18",
number="1",
pages="228-235",
abstract="The aim is to propose a theoretical grounding of soft transport policy measures that aim at promoting voluntary reduction of car use. A general conceptual framework is first presented to clarify how hard and soft transport policy measures impact on car-use reduction. Two different behavioural theories that have been used to account for car use and car-use reduction are then integrated in a self-regulation theory that identifies four stages of the process of voluntarily changing car use: setting a car-use reduction goal, forming a plan for achieving the goal, initiating and executing the plan, and evaluating the outcome of the plan execution. A number of techniques are described that facilitate the different stages of the process of voluntary car-use reduction and which should be used in personalized travel planning programs.<p />",
language="en",
issn="0967-070X",
doi="10.1016/j.tranpol.2010.08.006",
url="http://dx.doi.org/10.1016/j.tranpol.2010.08.006"
}