@article{ref1,
title="Community-Based Prevention Marketing: The Next Steps in Disseminating Behavior Change",
journal="American journal of health behavior",
year="2000",
author="Bryant, Carol A. and Forthofer, Melinda S. and Brown, Kelli R. McCormack and Landis, Danielle C. and McDermott, Robert J.",
volume="24",
number="1",
pages="61-68",
abstract="OBJECTIVES: To develop and evaluate a new community-based social marketing (CBPM) model. METHODS: CBPM is being piloted to prevent the initiation of smoking and alcohol consumption among middle-school students. The project's impact on behavioral outcomes and the community's ability to use CBPM to solve public health problems are being evaluated. RESULTS: Community members have demonstrated an unexpected level of interest in learning CBPM and applying its principles to program planning. CONCLUSIONS: Community control of the social marketing process has the potential to enhance program integration into existing community structures, making them more effective and sustainable. (Abstract Adapted from Source: American Journal of Health Behavior, 2000. Copyright © 2000 by the American Academy of Health Behavior)Junior High School StudentEarly AdolescenceJuvenile Substance UseSubstance Use PreventionCommunity BasedAlcohol Use PreventionTobacco Use Prevention08-00<p />",
language="en",
issn="1087-3244",
doi="",
url="http://dx.doi.org/"
}