@article{ref1,
title="Looking into the glass: Glassware as an alcohol marketing tool, and the implications for policy",
journal="Alcohol and alcoholism",
year="2014",
author="Stead, Martine and Angus, Kathryn and Macdonald, Laura and Bauld, Linda",
volume="49",
number="3",
pages="317-320",
abstract="AIMS: To examine how glassware functions as a marketing tool.   METHODS: Content analysis of trade journals.   RESULTS: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption.   CONCLUSION: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.<p /> <p>Language: en</p>",
language="en",
issn="0735-0414",
doi="10.1093/alcalc/agt178",
url="http://dx.doi.org/10.1093/alcalc/agt178"
}