@article{ref1,
title="Is red the colour of danger? Testing an implicit red-danger association",
journal="Ergonomics",
year="2014",
author="Pravossoudovitch, Karyn and Cury, François and Young, Steve G. and Elliot, Andrew J.",
volume="57",
number="4",
pages="503-510",
abstract="Research using participant's self-reports has documented a link between red and danger. In this research, we used two different variants of a Stroop word evaluation task to test for the possibility of an implicit red-danger association using carefully controlled colour stimuli (equated on lightness and chroma). Experiment 1, using words as stimuli, yielded strong evidence of a link between red and danger, and weaker evidence of a green-safety association. Experiment 2, using symbols as stimuli, again yielded strong evidence of a link between red and danger; no green effects were observed. The findings were discussed in terms of the power and promise of red in signal communication.<p /> <p>Language: en</p>",
language="en",
issn="0014-0139",
doi="10.1080/00140139.2014.889220",
url="http://dx.doi.org/10.1080/00140139.2014.889220"
}