@article{ref1,
title="Exploring college students' use of general and alcohol-related social media and their associations to alcohol-related behaviors",
journal="Journal of American college health",
year="2014",
author="Hoffman, Eric W. and Pinkleton, Bruce E. and Austin, Erica Weintraub and Reyes-Velázquez, Wanda",
volume="62",
number="5",
pages="328-335",
abstract="OBJECTIVE: Alcohol marketers have increasingly moved their advertising efforts into digital- and social-media venues. As a result, the purpose of this study is to investigate associations between students' use of social media, their exposure to alcohol marketing messages through social media, and their alcohol-related beliefs and behaviors. <br><br>PARTICIPANTS: Public and private university students (n = 637) participated November and December 2011, and April 2012. <br><br>METHOD: College students completed online surveys to measure their exposure to social and online media generally, as well as their alcohol-related digital media use and alcohol use. <br><br>RESULTS: Use of social media related to alcohol marketing predicted alcohol consumption and engaging in risky behaviors while the use of social media more generally did not. <br><br>CONCLUSIONS: Students' use of alcohol-related social media marketing content associates with their problem drinking. Results have implications for alcohol-abuse reduction efforts targeted to college students and suggest the importance of considering social, cultural and cognitive factors in campaign planning and design.<p /> <p>Language: en</p>",
language="en",
issn="0744-8481",
doi="10.1080/07448481.2014.902837",
url="http://dx.doi.org/10.1080/07448481.2014.902837"
}