Peer pressure is a well-recognized, influential fuel for excessive alcohol consumption, and now Web-based social networks offer a platform to expand the reach and impact of peer-to-peer coercion. NekNominate is a novel game that involves individuals posting videos of rapid alcohol consumption (“necking”) on social media sites and nominating an acquaintance to exceed their behaviors within 24 hours. The named individual will then drink a larger quantity or more extreme mixture, with associated illegal, risky....
Language: en
", language="en", issn="0009-9228", doi="10.1177/0009922814536265", url="http://dx.doi.org/10.1177/0009922814536265" }