@article{ref1,
title="Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup",
journal="International journal of public health",
year="2014",
author="Houghton, Frank and Scott, Lisa and Houghton, Sharon and Lewis, Christopher Alan",
volume="59",
number="5",
pages="829-832",
abstract="OBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby. <br><br>METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored &quot;the cup that Munster won&quot; and were then asked to name the product made by that company. <br><br>RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %). <br><br>CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.<p /> <p>Language: en</p>",
language="en",
issn="1661-8556",
doi="10.1007/s00038-014-0568-4",
url="http://dx.doi.org/10.1007/s00038-014-0568-4"
}