@article{ref1,
title="Attitudes toward drinking conveyed in studio greeting cards",
journal="American journal of public health",
year="1980",
author="Finn, P.",
volume="70",
number="8",
pages="826-829",
abstract="Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkenness is humorous, enjoyable, and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns.<p /><p>Language: en</p>",
language="en",
issn="0090-0036",
doi="",
url="http://dx.doi.org/"
}