@article{ref1,
title="Using promises of protection and empowerment to market guns to women: Implications for the unfairness doctrine",
journal="Advances in consumer research",
year="1997",
author="Blair, E. and Hyatt, EM",
volume="24",
number="",
pages="355-359",
abstract="<p>[Abstract unavailable]</p>",
language="",
issn="0098-9258",
doi="",
url="http://dx.doi.org/"
}