@article{ref1,
title="Evaluating the effects of six alcohol-related message frames on emotions and intentions: the neglected role of disgust",
journal="Journal of health psychology",
year="2015",
author="Collymore, Natalie N. and McDermott, Mark R.",
volume="21",
number="9",
pages="1907-1917",
abstract="A total of 120 18- to 56-year-olds, divided into six groups containing equal numbers of men and women, were shown a textual message and associated photograph featuring alcohol-related behaviour. Subsequently, questions were answered about intentions to reduce consumption, to drink moderately and how positive and negative the messages made participants feel. Loss-framed messages, in particular those featuring health-related disgust, were the most effective for increasing intentions to reduce alcohol intake. In conclusion, studies have over-focused on fear-loss frames, neglecting the utility of disgust-loss frames in health messages. This study suggests that disgust-loss frames deserve equivalent attention.<p /> <p>Language: en</p>",
language="en",
issn="1359-1053",
doi="10.1177/1359105314567910",
url="http://dx.doi.org/10.1177/1359105314567910"
}