@article{ref1,
title="Understanding voluntary travel behaviour change",
journal="Transport engineering in Australia",
year="2004",
author="Ampt, E. S.",
volume="9",
number="2",
pages="53-66",
abstract="This paper takes an in-depth look at the concept of voluntary behaviour change. The first section of the paper draws lessons from non-transport fields. The paper then examines the change tools that can be offered -based on experience in other fields, as well as in the transport literature -before it devotes attention to unravelling the differences between a social marketing approach and a community development approach to voluntary behaviour change. It concludes that, while both can be effective, there are some risks in using a social marketing approach when the marketing aspect is overemphasised. Finally, based on a recent program in Melbourne, Australia, it presents an example where the sociological principles of behaviour change in all areas is combined to develop a new approach to travel behaviour change offering people multiple tools, based on their key values. This differs from past approaches that have initially focussed first on the policy-makers' key goals -to reduce emissions or congestion.<p />",
language="en",
issn="1324-1591",
doi="",
url="http://dx.doi.org/"
}