@article{ref1,
title="Red color and risk-taking behavior in online environments",
journal="PLoS one",
year="2015",
author="Gnambs, Timo and Appel, Markus and Oeberst, Aileen",
volume="10",
number="7",
pages="e0134033-e0134033",
abstract="In many situations red is associated with hazard and danger. As a consequence, it was expected that task-irrelevant color cues in online environments would affect risk-taking behaviors. This assumption was tested in two web-based experiments. The first study (N = 383) demonstrated that in risky choice dilemmas respondents preferred the less risky option when the displayed university logo was in red (versus gray); but only when both choice alternatives were at least moderately risky. The second study (N = 144) replicated these results with a behavioral outcome: Respondents showed more cautious behavior in a web-based game when the focal stimuli were colored red (versus blue). Together, these findings demonstrate that variations in the color design of a computerized environment affect risk taking: Red color leads to more conservative choices and behaviors.<p /> <p>Language: en</p>",
language="en",
issn="1932-6203",
doi="10.1371/journal.pone.0134033",
url="http://dx.doi.org/10.1371/journal.pone.0134033"
}