@article{ref1,
title="Beverage- and brand-specific binge alcohol consumption among underage youth in the United States",
journal="Journal of substance use",
year="2015",
author="Naimi, Timothy S. and Siegel, Michael and Dejong, William and O'Doherty, Catherine and Jernigan, David",
volume="20",
number="5",
pages="333-339",
abstract="BACKGROUND AND OBJECTIVES: Binge drinking is a common and risky pattern of alcohol consumption among youth; beverage and brand-specific consumption during binge drinking is poorly understood. The objective was to characterize beverage- and brand-specific consumption associated with binge drinking among underage youth in the U.S. <br><br>METHODS: An internet panel was used to obtain a sample of 1,032 underage youth aged 13-20, who drank alcohol in the past 30 days. For each brand consumed, youth reported drinking quantity and frequency, and whether they engaged in binge drinking with that brand (≥5 drinks for males, ≥4 for females). Each youth reporting binge drinking with a brand constituted a binge drinking report. <br><br>RESULTS: Overall, 50.9% of youth binge drank with ≥1 brand, and 36.5% of youth who consumed any particular brand reported binge drinking with it. Spirits accounted for 43.8% of binge drinking reports. Twenty-five brands accounted for 46.2% of binge drinking reports. Many of these brands were disproportionately associated with binge drinking relative to their youth market share. <br><br>CONCLUSIONS: Binge drinking among youth is most commonly involves spirits, and binge drinking is concentrated within a relatively small number of brands. Understanding factors underlying beverage and brand preference among binge drinking youth could assist prevention efforts.<p /> <p>Language: en</p>",
language="en",
issn="1465-9891",
doi="10.3109/14659891.2014.920054",
url="http://dx.doi.org/10.3109/14659891.2014.920054"
}