@article{ref1,
title="Evaluation of Safe Kids Week 2004: Age 4 to 9? It's Booster Seat Time!",
journal="Injury prevention",
year="2006",
author="Howard, Andrew William and Beben, Nicole and Rothman, Linda and Fiissel, D. and Macarthur, Colin",
volume="12",
number="5",
pages="316-319",
abstract="OBJECTIVE: To assess the effectiveness of a national one week media campaign promoting booster seat use. DESIGN: Pre-test, post-test design based on nationally representative random digit dialing telephone survey, with control for exposure to campaign. SETTING: Canada. SUBJECTS: Parents of children aged 4-9 years. INTERVENTIONS: During a one week campaign in May 2004, information on booster seat use was distributed via a national media campaign, retail stores, medical clinics, and community events. Information included pamphlets with guidelines for booster seat use, as well as a growth chart (designed by Safe Kids Canada) to assist parents in determining if their child should be using a booster seat. Assessing seat belt fit was described in detail on the growth chart. MAIN OUTCOME MEASURES: Knowledge, attitudes, and self-reported behaviors regarding booster seat use. RESULTS: Respondents in the group exposed to the campaign were twice as likely to report using a booster seat with lap and shoulder belt for their child (47%), compared to those in the pre-test (24%) and the unexposed (23%) groups (p&lt;0.001). However, only small differences in general knowledge regarding booster seat use were found between the groups. CONCLUSIONS: A one week national media campaign substantially increased self-reported use of booster seats. Parents did not remember details of the campaign content, but did remember implications for their own child.   <p>Language: en</p>",
language="en",
issn="1353-8047",
doi="10.1136/ip.2006.012138",
url="http://dx.doi.org/10.1136/ip.2006.012138"
}