@article{ref1,
title="Developing public awareness and acceptance of metrication: preliminary analysis",
journal="Transportation research record",
year="1997",
author="Buchanan, Raymond and Chang, Kyu",
volume="1606",
number="",
pages="149-155",
abstract="The three major arguments made by opponents of metrication--cost, confusion, and cultural perception--are addressed. Research into these factors has suggested that encouraging the use of metrication is not an impossible task if strategic planning for a comprehensive communication campaign is conducted.<p /><p>Language: en</p>",
language="en",
issn="0361-1981",
doi="10.3141/1606-18",
url="http://dx.doi.org/10.3141/1606-18"
}