@article{ref1,
title=""Just-in-time" personal preparedness: downloads and usage patterns of the American Red Cross hurricane application during Hurricane Sandy",
journal="Disaster medicine and public health preparedness",
year="2016",
author="Kirsch, Thomas D. and Circh, Ryan and Bissell, Richard A. and Goldfeder, Matthew",
volume="10",
number="5",
pages="762-767",
abstract="OBJECTIVE: Personal preparedness is a core activity but has been found to be frequently inadequate. Smart phone applications have many uses for the public, including preparedness. In 2012 the American Red Cross began releasing &quot;disaster&quot; apps for family preparedness and recovery. The Hurricane App was widely used during Hurricane Sandy in 2012. <br><br>METHODS: Patterns of download of the application were analyzed by using a download tracking tool by the American Red Cross and Google Analytics. Specific variables included date, time, and location of individual downloads; number of page visits and views; and average time spent on pages. <br><br>RESULTS: As Hurricane Sandy approached in late October, daily downloads peaked at 152,258 on the day of landfall and by mid-November reached 697,585. Total page views began increasing on October 25 with over 4,000,000 page views during landfall compared to 3.7 million the first 3 weeks of October with a 43,980% increase in views of the &quot;Right Before&quot; page and a 76,275% increase in views of the &quot;During&quot; page. <br><br>CONCLUSIONS: The Hurricane App offered a new type of &quot;just-in-time&quot; training that reached tens of thousands of families in areas affected by Hurricane Sandy. The app allowed these families to access real-time information before and after the storm to help them prepare and recover. (Disaster Med Public Health Preparedness. 2016;page 1 of 6).<p /> <p>Language: en</p>",
language="en",
issn="1935-7893",
doi="10.1017/dmp.2016.52",
url="http://dx.doi.org/10.1017/dmp.2016.52"
}