@article{ref1,
title="Putting the fear back again (and within individuals): revisiting the role of fear in persuasion",
journal="Health communication",
year="2016",
author="Shen, Lijiang",
volume="32",
number="11",
pages="1331-1341",
abstract="The overwhelming majority of fear appeal research came from the between-individuals approach and yielded consistent evidence for a linear fear-persuasion relationship. A recent review suggested that the within-individuals approach might be more appropriate. Studies that measured fear at multiple time points have consistently revealed a curvilinear association between fear and persuasion predicted by the drive model. A Web-based experiment (N = 454) using tobacco warning labels was conducted to replicate the inverted-U shape curvilinear relationship between fear and persuasion, and to revisit the role of fear in fear appeal theories. <br><br>RESULTS showed that the inverted-U fear curve positively predicted persuasion and reduced maladaptive responses, and that the linear trajectory of fear positively predicted maladaptive responses and failure of persuasion.<p /> <p>Language: en</p>",
language="en",
issn="1041-0236",
doi="10.1080/10410236.2016.1220043",
url="http://dx.doi.org/10.1080/10410236.2016.1220043"
}