@article{ref1,
title="Reducing resistance to narrative persuasion about binge drinking: the role of self-activation and habitual drinking behavior",
journal="Health communication",
year="2016",
author="Zhou, Shuo and Shapiro, Michael A.",
volume="32",
number="10",
pages="1297-1309",
abstract="This study explores the effects of habitual health risk behaviors and self-activation on resistance to narrative persuasion. In two experiments, heavier drinkers were more resistant to an anti-binge-drinking narrative public service announcement (PSA) in which a binge drinker suffers a negative outcome. Specifically, heavier drinkers were more likely to generate counterarguments, unrealism judgments, and negative evaluations about the message compared to lighter drinkers or nondrinkers. However, activating self-concept when processing the persuasive narrative reduced unrealism judgments and negative evaluations, particularly among heavier drinkers. Self-activation also decreased perceived freedom threat among both heavier and lighter drinkers, which further led to higher perceived risk of binge drinking. Theoretical and practical implications are discussed.<p /> <p>Language: en</p>",
language="en",
issn="1041-0236",
doi="10.1080/10410236.2016.1219931",
url="http://dx.doi.org/10.1080/10410236.2016.1219931"
}