@article{ref1,
title="The relationship between advertising-induced anger and self-efficacy on persuasive outcomes: a test of the Anger Activism Model using the Truth Campaign",
journal="Family and community health",
year="2017",
author="Ilakkuvan, Vinu and Turner, Monique Mitchell and Cantrell, Jennifer and Hair, Elizabeth and Vallone, Donna",
volume="40",
number="1",
pages="72-80",
abstract="Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand group differences in message-related cognitions (persuasiveness, receptivity, conversation). Message cognitions were highest among the high anger/high efficacy group and lowest among the low anger/low efficacy group.<p /> <p>Language: en</p>",
language="en",
issn="0160-6379",
doi="10.1097/FCH.0000000000000126",
url="http://dx.doi.org/10.1097/FCH.0000000000000126"
}