@article{ref1,
title="When bad things happen to a protagonist like you: the role of self in resistance to negatively framed health narratives",
journal="Journal of health communication",
year="2016",
author="Kim, Hye Kyung and Shapiro, Michael A.",
volume="21",
number="12",
pages="1227-1235",
abstract="This study examines when and how shared risk-relevant experience (autobiographic similarity) influences resistance to negatively framed health narratives. We conducted a 2 (narrative perspective: 1st vs. 3rd person) × 2 (processing motive: experiential vs. analytical) randomized experiment with a short narrative depicting the negative effects of an illicitly used study drug. For those autobiographically similar to the study drug user, a 1st-person narration (vs. 3rd-person) produced greater transportation only when participants processed to understand the story (experiential condition), whereas the reverse was found when participants processed for the persuasive message (analytical condition). Transportation was a significant mediator that transferred these interactive effects onto greater perceived risk only among those with autobiographic similarity. This study highlights the active role played by the audience's self-concept in narrative persuasion and addresses boundary conditions for overcoming defensive resistance.<p /> <p>Language: en</p>",
language="en",
issn="1081-0730",
doi="10.1080/10810730.2016.1240268",
url="http://dx.doi.org/10.1080/10810730.2016.1240268"
}