@article{ref1,
title="Detecting changes in newspaper reporting of suicide after a statewide social marketing campaign",
journal="Health communication",
year="2018",
author="Abbott, Michele and Ramchand, Rajeev and Chamberlin, Margaret and Marcellino, William",
volume="33",
number="6",
pages="674-680",
abstract="A social marketing campaign was introduced in California in 2012, promoting media adherence to consensus-based guidelines on reporting about suicide. We examine adherence to these guidelines by applying quantitative scores to articles in California and a national control group in two six-month intervals prior to and following campaign implementation. Utilizing a difference-in-difference approach, we found no significant effect of the campaign, though the type of article content was a significant indicator of the overall score. <br><br>FINDINGS also demonstrated a nation-wide downward trend in the quality of reporting. Qualitative results suggest a need for more flexible guidelines in light of a technologically driven news culture.<p /> <p>Language: en</p>",
language="en",
issn="1041-0236",
doi="10.1080/10410236.2017.1298198",
url="http://dx.doi.org/10.1080/10410236.2017.1298198"
}