@article{ref1,
title="Understanding low-level speeders to increase speed compliance via road safety campaigns",
journal="Journal of the Australasian College of Road Safety",
year="2017",
author="Blackwell, Richard and Davidson, Joanne and Zanker, Sarah",
volume="28",
number="2",
pages="47-55",
abstract="Reductions in speed and speeding will have an immediate impact on reductions in road trauma, yet persuading road users to adhere to speed limits remains a persistent communications challenge. Why is it that the risks of speed and adherence to speed limits remain a contentious issue amongst otherwise law-abiding road users? This paper explores some of the attitudinal and research insights that have been mined from extensive interviews with low-level speeders, the resulting campaign messaging and effects over the longer term.   Keywords: Speed; speeding; road safety advertising; campaigns; campaign effects; attitudes; behaviours<p /> <p>Language: en</p>",
language="en",
issn="1832-9497",
doi="",
url="http://dx.doi.org/"
}