@article{ref1,
title="Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted",
journal="New directions in evaluation",
year="2006",
author="Rothman, Emily Faith and Decker, Michele R. and Silverman, Jay G.",
volume="2006",
number="110",
pages="33-44",
abstract="This report describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents.<p />",
language="",
issn="1097-6736",
doi="10.1002/ev.185",
url="http://dx.doi.org/10.1002/ev.185"
}