@article{ref1,
title="Young females' attention towards road safety images: an ERP study of the Revised Reinforcement Sensitivity Theory",
journal="Traffic injury prevention",
year="2018",
author="Kaye, Sherrie-Anne and White, Melanie J. and Lewis, Ioni",
volume="19",
number="2",
pages="201-206",
abstract="OBJECTIVE: This study examined whether reward and punishment sensitivities, as conceptualised by Gray and McNaughton's revised Reinforcement Sensitivity Theory (RST), influenced young female drivers' attention towards a series of positive and negative anti-speeding advertisement images. Young females' increasing crash risk is associated with their engagement in risky behaviours which, in turn, has been associated with a stronger Behavioural Approach System (BAS; sensitive to rewards). It was predicted that individuals with a stronger BAS would elicit larger N100 and N200 mean amplitudes (reflecting greater attention) towards the positive images. Similar associations were predicted in relation to the Fight-Flight-Freeze System (FFFS; sensitive to punishments) for negative images. <br><br>METHOD: Twenty-four female drivers (17-25 years; final N = 16) completed Corr-Cooper's (2013) RST-Personality Questionnaire, prior to undergoing an Event-Related Potential computerised visual task (i.e., oddball paradigm) which comprised positive, negative, and neutral images as targets against checkerboard image distractors. <br><br>RESULTS: Contrary to expectations, individuals with a stronger BAS (Reward Reactivity and Impulsivity) demonstrated significantly larger N200 mean amplitudes on presentation of the negative images than those with weaker a BAS, at the Cz electrode site. No other significant RST effects were found. <br><br>CONCLUSIONS: These findings provide some preliminary objective support for the use of negative emotion-based road safety advertisements for young females. Further, this study provides support for using psychophysiological measures to enhance understanding of traffic injury persuasion.<p /> <p>Language: en</p>",
language="en",
issn="1538-9588",
doi="10.1080/15389588.2017.1369531",
url="http://dx.doi.org/10.1080/15389588.2017.1369531"
}