@article{ref1,
title="Knowledge of, attitude toward and practice of helmet use among motorcycle passengers in Cambodia (Safety-2016 abstract #247)",
journal="Injury prevention",
year="2016",
author="Pagna, Kim and Khun, Chanpha and Sidik, Mirjam and Klaric, Katherine and Truong, Bui",
volume="22",
number="Suppl 2",
pages="A90-A90",
abstract="BACKGROUND Road crashes constitute Cambodia's most serious non-communicable public health crisis, claiming on average 6 lives per day and seriously injuring 17 more. In 2014, over 70% of victims were motorcyclists, only 12% of whom wore a helmet. AIP Foundation is implementing the USAID-DIV supported &quot;Head Safe. Helmet On&quot; (HSHO) project, from 2014 to 2016 to increase helmet use, through three main components: school-based education, high-level advocacy, and behaviour change communications (BCC).    METHODS Under BCC, a knowledge, attitude, and behaviour survey including 400 interviews in HSHO target provinces was implemented at baseline in August 2014 and at midline in August 2015. Based off of findings, BCC designs nation-wide mass media campaigns, including television and radio commercials, to address the public's stated reasons for not wearing a helmet and raise awareness on the importance of helmet use.    RESULTS In the mid-term evaluation, most respondents (about 87%) reported exposure to a helmet safety message in the last year. When prompted with an HSHO BCC image, 86% of respondents recalled seeing it on a TV commercial. Respondents who reported that passenger helmet use is important increased from about 45% to 60%. The percentage of respondents who reported that they were likely or very likely to be stopped by police for not wearing a helmet as a passenger increased from 25% to 66%. However, 67% of respondents replied that they are unlikely to be stopped by police if a child is not wearing a helmet. Awareness of the passenger helmet law, expected to be enforced in January 2016, increased from 69% to 91%. Respondents reporting that they &quot;always&quot; wear a helmet increased from 10% at baseline to 20% at midterm.    CONCLUSIONS BBC can increase public knowledge of and attitude toward the importance of motorcycle helmet use, and thereby improve citizens' practices.   Abstract from Safety 2016 World Conference, 18-21 September 2016; Tampere, Finland.   Copyright © 2016 The author(s), Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions   <p /> <p>Language: en</p>",
language="en",
issn="1353-8047",
doi="10.1136/injuryprev-2016-042156.247",
url="http://dx.doi.org/10.1136/injuryprev-2016-042156.247"
}