@article{ref1,
title="A Social Marketing Intervention to Prevent Drowning Among Inner-City Youth",
journal="Health promotion practice",
year="2018",
author="Glassman, Tavis J. and Castor, Tom and Karmakar, Monita and Blavos, Alexis and Dagenhard, Paige and Domigan, Julianne and Sweeney, Erin and Diehr, Aaron and Kucharewski, Ruthie",
volume="19",
number="2",
pages="175-183",
abstract="BACKGROUND: Water-related injuries and fatalities pose serious public health issues, especially to African American youth, a demographic group that drowns at disproportionately high rates. <br><br>AIM: The purpose of this study was to determine if a social marketing intervention targeting the parents and guardians of inner-city youth (U.S. Midwest) could positively influence their perceptions concerning water safety. <br><br>METHOD: Researchers employed a quasi-experimental design using matched pairs to evaluate the intervention. Participants consisted of parents who enrolled their children in a six-session survival-swimming course. Guided by the Health Belief Model, the researchers disseminated six prevention messages using six different channels (brochure, e-mail, SMS text message, postcard, Facebook, and window cling). <br><br>RESULTS: The findings from a two-way analysis of covariance revealed that treatment group participants' knowledge and perceptions of water-related threat all changed favorably. Additionally, all participants planned to reenroll their children in swim lessons. <br><br>DISCUSSION: A social marketing campaign using the Health Belief Model improved inner-city parents' knowledge regarding water safety and enhanced their self-efficacy. <br><br>CONCLUSION: This study provides practitioners with feasible strategies (prevention messages) to supplement swim lessons, with the ultimate goal of preventing drowning among at-risk youth.<p /> <p>Language: en</p>",
language="en",
issn="1524-8399",
doi="10.1177/1524839917732559",
url="http://dx.doi.org/10.1177/1524839917732559"
}