@article{ref1,
title=""I'm not gonna be like 'that guy'": examining antidrug shock advertising through the eyes of "that guy"",
journal="Deviant behavior",
year="2017",
author="Ferestad, Jaysen and Thompson, Melissa",
volume="38",
number="2",
pages="173-187",
abstract="Shock advertising antidrug campaigns pose significant implications for methamphetamine (meth) addicts. In recent years, the Montana Meth Project public service campaign has broadcast a series of advertisements containing shocking and disturbing images of meth addicts in an attempt to prevent meth use. Although intended to warn teens about the dangers of meth, the shock-based advertising reaches another population: meth addicts, unintentionally exposing them to a labeling process. This study examines the effects of Montana's advertisements on the worldview of 20 recovering meth addicts using interviews. <br><br>RESULTS highlight the unintended consequences of shock advertising on those attempting to reintegrate into the non-using community, suggesting that the campaign negatively impacts addicts' worldviews and creates stereotypes, stigma, and differential treatment of meth users. Ultimately, this antidrug scare campaign appears to be a barrier to reintegration for meth addicts.<p /> <p>Language: en</p>",
language="en",
issn="0163-9625",
doi="10.1080/01639625.2016.1196971",
url="http://dx.doi.org/10.1080/01639625.2016.1196971"
}