@article{ref1,
title="In vivo effects of peer modeling on drinking rate",
journal="Journal of applied behavior analysis",
year="1980",
author="DeRicco, D. A. and Niemann, J. E.",
volume="13",
number="1",
pages="149-152",
abstract="One female subject drank beer with four female confederate models and two participant observers in a small town tavern. A single subject repeated measures reversal design was used. Condition 1 indicated subject baseline drinking rate. For the first intervention one confederate modeled at a rate 50% less than the subject's baseline rate. Interventions II and III were identical to Intervention I except that two confederates modeled at a rate 50% less than the subject's baseline rate for Intervention II and four confederates modeled at a rate 50% less than the subject's baseline rate for Intervention III. Interventions were separated by returns to baseline. The study was concluded with a final return to baseline. There was no change in subject drinking rate as a function of either one or two confederates modeling the 50% rate. However, when four models drank at the lower rate, subject drinking rate matched that of the four confederate models. Implications and suggestions for further research on modeling are presented.<p /> <p>Language: en</p>",
language="en",
issn="0021-8855",
doi="10.1901/jaba.1980.13-149",
url="http://dx.doi.org/10.1901/jaba.1980.13-149"
}