@article{ref1,
title="Preventing suicide in Montana: a community-based theatre intervention",
journal="Journal of Social Marketing",
year="2017",
author="Keller, Sarah N. and Wilkinson, Tim",
volume="7",
number="4",
pages="423-440",
abstract="PURPOSE: This study examined whether a community-based suicide prevention project could increase willingness to seek professional help for suicidal ideation among eastern Montana youth. <br><br>DESIGN: Online surveys were administered at baseline (N = 224) and six months post-test (N = 217) consisting of the Risk Behavior Diagnosis Scale (RBD), self-report questions on suicidality, willingness to engage with suicide prevention resources, and willingness to communicate with peers, family members, teachers or counselors about suicide. <br><br>FINDINGS: A comparison of means within groups from pre- to post-test showed increases in self-efficacy for communicating about suicidal concerns with a teacher, school counselor or social worker; increases in self-efficacy for helping others; and increases in response-efficacy of interpersonal communication about suicide with a teacher, school counselor or social worker. PRACTICAL IMPLICATIONS: Young adults need to be willing and able to intervene in life-threatening situations affecting their peers. In step with narrative empowerment education, personal experiences can be used to communicatively reduce peer resistance to behavior change. ORIGINALITY: Health communicators tend to rely on overly didactic education and awareness-raising when addressing suicide prevention. This research shows the importance of direct and personal forms of influence advocated by social marketing professionals.<p /> <p>Language: en</p>",
language="en",
issn="2042-6763",
doi="10.1108/JSOCM-12-2016-0086",
url="http://dx.doi.org/10.1108/JSOCM-12-2016-0086"
}