@article{ref1,
title="The Value of Road Safety: UK Research on the Valuation of Preventing Non-Fatal Injuries",
journal="Journal of transport economics and policy",
year="1994",
author="O'Reilly, Dermot and Hopkin, Jean and Loomes, Graham and Jones-Lee, Michael W. and Phillips, P. and McMahon, Katherine and Ives, D and Soby, B and Ball, D. and Kemp, Rosalind",
volume="28",
number="1",
pages="45-59",
abstract="Since 1988, the UK Department of Transport has valued the prevention of fatal road accident casualties on the basis of Willingness-To-Pay (WTP). To provide equivalent information for the value of avoidance of serious injuries, a national sample WTP survey and a Relative Utility Loss study were undertaken. The results, which show the value of injury in relation to the value of a fatality and the value for the prevention of serious road accident injuries, will apply in future DoT appraisals.<p />",
language="",
issn="0022-5258",
doi="",
url="http://dx.doi.org/"
}